WHAT Is Word of Mouth Marketing
WHY Word of Mouth Marketing
WHO Needs Word of Mouth Marketing
HOW To Start Word of Mouth Marketing
What Is Word of Mouth Marketing?
1. WOMM is a marketing strategy
Word-of-Mouth Marketing (WOMM) is a marketing strategy where in B2C it relies on customers sharing their positive experiences or personal recommendations with others, either through direct conversation, online reviews, or social media.
In B2B word of mouth marketing is where a biz owner speaks to a network contact about his business. In turn the network contact speaks or refers the business to a potential client (considered the 3rd party) is when the power of Word-of-Mouth Marketing happens.
That is why WOMM is one of the most trusted forms of marketing because referrals come from real people, rather than the brand itself.
2. WOMM is Cost Effective
Word-of-Mouth marketing (WOMM) is cost effective because customers recommendation by positive word of moouth reduces marketing expenses and at the same time, provides free, organic promotion and advertisement.
3. WOMM creates Referrals
The profit advantage and end result of using WOMM to market the products , services and brand for any business are “referrals”. A commodity that is highly valued and priceless as it comes from trust recommendations from peers and authentic engagement resulting in a higher likelihood of business conversion. The profitability from referrals can sky rocket as the marketing strength of WOMM has no limits or boundaries as it is dependent on literally anyone person with the right network to connect you to the right contacts.